SEO tips 1 – Absolute must do SEO This is a 5 part blog about some basic SEO tips. The blogs are divided into 5 separate SEO tips categories ranging from essential do’s to definite don’ts: 3 thumbs up – strategies you absolutely must implement 2 thumbs up – tactics that you should seriously consider 1 thumb up – those variables that you may consider […]
Continue ReadingH1 element – CSS H1 element – CSS. We all know by now that “on-Page” SEO is an important part of getting ranked well with Google. Part of this on-page strategy is the use of headers. It stands to reason that if you put a keyword in a header that it highlights the importance of the […]
Continue ReadingWhat is Pay Per Click (PPC)? Pay per click or PPC, is straight forward as a concept. Google, Bing and others offer you to buy listings in their search results. These listings appear prominently above and alongside the free search results as depicted below. <script>// <![CDATA[ google_ad_client = “ca-pub-6965413303426839”; /* Tweet Ads */ google_ad_slot = “1484513399”; google_ad_width = […]
Continue ReadingTo DIY SEO or not DIY – SEO Basics? SEO Basics – So you have fallen off your chair when you received your SEO quote. Now you ask yourself, “can I do this myself?” Well clearly not as well as a professional but don’t despair. There are some simple strategies you can implement to get your page that […]
Continue ReadingLink juice… WTH? Someone asked me “link juice, what is that all about?” I knew this instinctively and work with it on a daily basis. However, I had to scratch my head and offer “watch this space” as my interim answer… So what is link juice? Link juice is in essence the product of “PageRank” (or Page Rank […]
Continue ReadingWhat is a 301 redirect and how does it affect my SEO strategy? Ok, you’re scared and perhaps you should be… You have a page that ranks well. You urgently need to change the page web address. Rather than having your page located at http://www.you.com/my-page.html you moved it to http://www.you.com/my-directory/my-page.html. So you’re thinking, will my […]
Continue ReadingImplementing your robots.txt file is a good example where a little knowledge can be dangerous. This is because there is a very large demographic out there that thinks that robots.txt files can conclusively stop search engines from indexing your pages. Not so… So what is a robots.txt file anyway? Robots.txt is a little text file […]
Continue ReadingOK, so you heard the bell ringing but you not sure where the clock tower is. You may ask “what is ‘Latent Semantic Indexing’ and how do I implement this to strengthen my overall SEO strategy? Latent Semantic Indexing or simply LSI forms the basis of the current Google algorithms and as such must be your underpinning SEO strategy. LSI […]
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Many people ask me if “Tag Clouds” are good or bad for SEO purposes. So firstly; what is a tag cloud? In essence, a tag cloud (sometimes referred to as “word cloud” in the print media) is a bunch of links in very close proximity of each other. Often tag clouds are made up of […]
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