28Mar

AU DIRECT DOMAINS LANCHED

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Why get a .AU direct domain?

A .AU direct extension allows you to have a shorter and more memorable online name that is easier to type and display on mobile devices. So you.com.au can now also be you.au...

Registering your matching .AU direct domain allows you to streamline traffic to your site, retain your branding, and prevent competitors from beating you to it!

How to secure the new .AU direct?

You can now apply for new .AU direct domains. Owners of an active domain name that is associated with the current .AU namespaces will be automatically eligible for a priority status to register the equivalent .AU direct domain from today until September 19, 2022.

Will .AU direct domain affect existing .AU namespaces?

Existing .au domains, such as .com.au, .net.au, edu.au, etc., will be unaffected and will continue to operate as usual. You will still be able to use, register, and renew them after the .au direct names launch.

What is Priority Status, and how to apply?

Existing holders of the current .AU namespaces will have the first in line privilege to apply for a Priority Status to register the exact match of their existing domain name. So, if you currently own register.com.au, you will stand a chance to apply for priority status for register.au.

Under the Priority Allocation process, matching domain names in the Australian registry before .au direct launch will be automatically reserved during the six-month Priority Allocation period, which is from today until September 19, 2022.

What happens if there is more than one registrant eligible for the same .au direct domain name?

For example, holders of register.com.au and register.org.au are eligible to apply for priority status for register.au. In that case, the name will be allocated according to priority categories, which are determined by:

  • The existing domain name creation date.
  • The Priority cut-off date of 4 February 2018, as outlined in auDA’s Priority Allocation Process.
  • An independent Policy Review Panel recommended the Priority Allocation Process and Priority Status cut-off date following a public consultation.

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